As you increase your podcasting audience, that you are also growing your small business base. Even if you would not have products or services to present, you will be looking to monetize your podcast. This could be through sponsorships, paid ads (folks who pay you to market their goods and services) or through affiliate relationships.
I’ve share some concepts you need to use in moving your listeners to the point of registering with your optin list to receive some product of perceived value from you finding out. The main means of doing that is certainly to be continuously engaging using your audience.
As you design you lead magnet (or initial product offer), you should map out your journey you want your listener for taking with you. I’m not just discussing a mental note in the path you wish them to look at. You must physically write down the process. Not for the kids but for you!
You must cover all of the points with your offer.
But you can’t know what those points are unless all are written down!
Take a few minutes and easily list the important points you would like to give your potential listener-list member to recognise. Usually, an index of 10-12 ideas in headline format can be sufficient.
Now this is when you get to work!
Choose the very best five points that you like to make sure your listeners be aware of. Take these five items and make up a survey. Send this survey seem to your existing clients or list members. Put the survey on the website, your podcast site and on the social media. Ask these individuals to choose their preferred topic.
Take the superior two items and will include them as individual items in your lead magnet. You will, in place, create two different lead magnets. One item on each.
You should then run every individual offer in your website. Send the primary offer in the market to your list. Put it available on social media marketing. Mention it with your podcast. Run this approximately two weeks.
Then, utilize second lead magnet and perform the same thing. Run this for fourteen days.
Evaluate the outcomes.
Choose one which generated one of the most positive responses.
You now can split test essentially the most popular offer by redesigning your lead magnet. Change one thing. It could be colour. It could the font. It could be a picture or graphic. But make sure you happen to be only changing another thing.
Then, run the promotion again. See what generates essentially the most positive results.
By accomplishing this over the course of two months, only changing the one thing at a time, you may be with a lead magnet that may be pleasing for a audience and generating enough interest that a specific avatar is engaging with the lead magnet.
This may ultimately increase the relationship level you will have together with your listeners and boost the number of listeners that become clients.